Website Strategy Consulting

Strategic website and online-presence consulting. SEO audit, conversion rate optimization (CRO), UX review, local visibility, and platform decisions.

$60/hr

Free initial consultation. No minimum commitment.

Free initial consultation - strategy before spend

Every engagement starts with a no-charge discovery call. We review your site, traffic, and goals before quoting scope. A portion of consulting fees can credit toward a Standard / Advanced Website build if you proceed with us.

What We Deliver

Six categories of strategic guidance - pick the ones that match your situation.

Strategy & Branding

  • Branding + visual identity direction
  • Site structure + information architecture
  • Multi-channel brand consistency
  • Long-term feature + scaling plan

SEO & Content

  • SEO direction + keyword strategy
  • Content strategy + editorial calendar
  • Schema / structured-data planning
  • Content management workflow

Conversion & UX

  • Conversion + funnel optimization
  • UX analysis + recommendations
  • A/B testing strategy
  • Mobile-first audit

Analytics & Funnel

  • GA4 + conversion event setup guidance
  • KPI selection tied to business outcomes
  • Reporting cadence + dashboard design
  • Marketing funnel measurement

Local Visibility

  • Google Business Profile optimization
  • Local SEO + citation strategy
  • Review + reputation management
  • Multi-channel marketing coordination

Platform & Tech

  • Platform / CMS recommendations
  • Technology stack evaluation
  • Vendor selection + comparison
  • Migration planning

Sample Artifacts

Documents you walk away with - concrete, prioritized, actionable.

SEO Roadmap

Keyword strategy + on-page priorities + content calendar with 3-6 month milestones.

Conversion Plan

Funnel audit + prioritized A/B tests + tracking implementation guide.

UX Audit

Heuristic + analytics-based review with prioritized fixes by impact and effort.

Local Visibility Playbook

Google Business Profile + citations + reviews strategy with monthly cadence.

Common Scenarios

If your situation matches one of these, we've consulted on it before.

New business websiteSite redesign planningConversion lift projectSEO foundation resetLocal visibility (GBP + reviews)Platform migration (Shopify / WordPress / etc.)Multi-channel digital strategyBrand consistency audit

How It Works

Most engagements wrap in 1-3 sessions. Bigger initiatives roll into ongoing retainers.

1

Free initial consultation

No-charge call to understand your current site, audience, and goals. We confirm fit and scope before the meter starts.

2

Discovery + analytics review

Audit existing site, analytics, GBP, social profiles, competitors. Identify the highest-leverage interventions.

3

Strategy + artifacts

Recommendations delivered as concrete documents - SEO roadmap, conversion plan, UX audit, local visibility playbook.

4

Implementation guidance

Optional follow-up - implementation support, monthly reviews, or hand-off to our build / Webmaster Support team.

From Strategy to Build

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Standard Website
$300-$500

Professional 3-5 page websites with custom design, domain, and email setup - perfect for executing the consulting strategy.

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Advanced Website
$700-$3,000

Fully tailored websites with advanced features, integrations, and e-commerce capabilities.

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Webmaster Support Plan
From $95/mo

Recurring website maintenance - security patches, backups, performance monitoring, monthly revisions.

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Social Media Packs
From $45

Standalone professional setup across all major platforms with branded profiles and content strategy.

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WTS Business OS
From $97/mo
Flagship

CRM + marketing automation + AI chatbots in one platform. Often the right choice when consulting reveals you need more than just a site.

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Frequently Asked Questions

What's the difference between consulting and a full website build?

Consulting focuses on strategy, planning, and recommendations. A full website build implements those recommendations. Consulting helps you make informed decisions about direction, technology, and marketing approach before or during development. Many clients book 2-4 hours of consulting first, then move to a build with us or another vendor.

Do you cover small-business online presence beyond just the website?

Yes - Google Business Profile optimization, local SEO, social media platform selection, review management, and multi-channel marketing coordination all fall under this engagement. The website is usually the hub, but the strategy spans your whole online presence.

What deliverables can I expect from the engagement?

Concrete artifacts - SEO roadmap, conversion plan, UX audit, local visibility playbook, content strategy outline, technical recommendations, and a prioritized action list. Always actionable, never just meeting notes.

How should I prepare existing site data for our consultation?

Gather analytics data, conversion rates, user feedback, competitor URLs, business goals, and any existing brand guidelines. If you have an existing site, sharing access to GA4 / Search Console / GBP accelerates the work.

What are realistic SEO timeline expectations?

SEO results typically take 3-6 months for significant improvements. Consulting helps you implement the right foundation and strategy, but organic growth requires consistent effort and patience. We'll set realistic expectations based on your industry and competition.

Do you offer ongoing support after the initial consulting?

Yes - additional consulting hours, implementation guidance, performance monitoring, strategy adjustments, and continuous optimization. Many clients schedule monthly or quarterly check-ins to stay on track.

Can you help with platform selection and vendor recommendations?

Yes. We analyze your needs, budget, technical requirements, and growth plans to recommend platforms, CMS solutions, and technology stack. We don't take referral fees from vendors - recommendations are based purely on fit.

Ready to plan your online presence?

Tell us about your site and goals - we'll confirm fit and quote scope on a free initial call before the meter starts.